6/20/2023 0 Comments Party panic curling![]() "I have seen your questions and messages of sheer panic. ![]() ("I have not been taking this situation surrounding DevaCurl lightly," Batson wrote on Instagram. She put up a video expressing shock at the DevaCurl controversy on Tuesday afternoon that almost immediately garnered thousands of views, despite not having much new light to shed on the situation. YouTube’s algorithm helpfully leads from Malik’s video to dozens more, including one by India Batson, an even more prominent beauty YouTuber who's issued glowing DevaCurl recommendations in the past, including on the company's website. “I used to recommend DevaCurl, but not anymore.” The video has garnered over 500,000 views and counting in it, Malik fights back tears as she describes changes to her hair, including hair loss, dandruff and a changed, much more limp curl pattern.ĭo you work at or know anything we should know about DevaCurl? Contact Anna Merlan at or via VICE's SecureDrop. “I am suffering from severe hair and scalp issues,” Malik said in the video description. One of the most high-profile is Ayesha Malik, a curly hair YouTuber with 197,000 subscribers who made a video at the end of January alleging that her hair became seriously damaged after years of exclusively using DevaCurl products, which she’d often recommended on her channel, sometimes in paid partnerships with the company. ![]() In the past five months, a small legion of influencers, primarily on YouTube, have begun alleging that DevaCurl is damaging their hair, causing dandruff, frizz, and changes to their curl patterns. ![]()
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